MAGPAS Air Ambulance

4 August 2024 by
MAGPAS Air Ambulance
Retentia Technology


Improved task efficiency and accuracy


With a system that we can tailor to the needs of the client, our CRM leads to efficiencies and savings.

Ease of use


Data input is efficient and accurate with our easy to use business software.

Cost-effective and reliable


Charities need a business management system that is affordable and won’t let them down – enter, Junari!


The brief

Magpas Air Ambulance brings crucial lifesaving care by land and air to patients in life-threatening emergencies in the East of England and beyond. Magpas Air Ambulance is not a state-funded service and relies on generous public donations to continue saving lives. As a result, Magpas Air Ambulance wanted to find the most cost effective and reliable charity management and fundraising CRM system.


As Steve Holt, Fundraising Director at MAGPAS put it “When using this system, it’s been really important to know we can just pick up the phone for advice from the friendly Junari team.” “They listen and understand our requirements and have ensured the system has been tailored for our needs. Our CRM+ system is easy to use, making data input efficient and accurate.” “Junari’s approach has been highly professional and helpful at all times and nothing has been too much trouble. Response rates are always very prompt and the hands -on training sessions have been really useful for our fundraising team.”


“We were keen to find a new supplier who would help us implement the most appropriate design to complement our fundraising procedures. Being able to develop our CRM system, as our organisation continues to grow is also a huge asset. For example lifestyle marketing is key, using the excellent reporting capabilities that CRM+ has, as well as the integration it has with MailChimp.”


How Junari Delivered



Understanding the needs of this sector


Junari took the time and care to understand the needs and parameters that charities work under to deliver a CRM that adapted to their processes.

Ensuring flexibility for the future


As MAGPAS puts it: “Being able to develop our CRM system, as our organisation continues to grow is a huge asset.”


Follow-up and support


“Nothing has been too much trouble. Response rates are always very prompt and the hands-on training sessions have been really useful for our fundraising team.”